New Toyota, Subaru and more debut at the 2023 L.A. Auto Show

Auto shows are back, baby! Well, not really, but the 2023 L.A. auto show proved more interesting than most recent examples — we're looking at you, sad-sack Detroit auto show — if not as loaded with jaw-dropping debuts like last month's Japan Mobility Show, formerly known as the Tokyo Motor Show. Whatever the epicness level of this show, there were several new car and SUV reveals worthy of your attention in L.A. You can check them out below:

2025 Genesis GV80 and GV80 Coupe

You might not immediately be able to pick out what, exactly, is new about the 2025 Genesis GV80 luxury SUV, but the new Coupe version — a more stylish, swoopier take on the more upright, traditionally arranged GV80 — should stand out easily. Genesis sprinkles some extra specialness on the GV80 Coupe with an available electric-supercharged and twin-turbocharged V-6 you can't get on the regular GV80, along with the requisite fastback roofline for taking on the likes of BMW's X6, Mercedes-Benz's GLE Coupe, and other coupe-SUVs. We've covered the rest of the GV80's updates here.

2024 Hyundai Ioniq 5 N

We've seen Hyundai's Ioniq 5 N before, but the L.A. auto show marks its first American auto show debut. Hyundai didn't simply rip the cover off a car we'd already seen, though — it dropped a plethora of new, U.S.-market-specific details and features to expect on this electric hot hatchback (okay, SUV) when it goes on sale next year. You can see every new Ioniq 5 N specification here.

2024 Hyundai Santa Fe

The Ioniq 5 N isn't the only new Hyundai having its second debut (but its first U.S. debut) in L.A. The all-new Santa Fe SUV also made its North American splash at the show, and like with the Ioniq, Hyundai dumped a ton of market-specific information and specifications on us, including a peek at the new XRT off-road trim (pictured). This is a seriously cool-looking three-row crossover, and it stands to give Hyundai a raging SUV success story like its corporate sibling Kia's had recently with its larger Telluride. You can soak up all the new 2024 Hyundai Santa Fe info here.

2024 Hyundai Santa Fe:A first look at the newest updates for 2024

2024 Kia Sorento X-Pro

Okay, clearly the L.A. show provided the venue for Hyundai, Kia, and Genesis—all sharing a corporate umbrella — to parade some previously shown global products in front of Americans for the first time in person, because the refreshed Kia Sorento also made its North American debut here. There was a true first reveal stirred in, though: The new 2024 Kia Sorento X-Pro model, an off-road-focused variant that'll follow in the beefier-tires-and-lifted-suspension treadpaths of the larger Telluride X-Pro introduced last year. For more on the X-Pro and the 2024 Kia Sorento lineup broadly, head here.

2025 Lucid Gravity SUV

Lucid's groundbreaking Air sedan recalibrated expectations of the kind of driving range EVs could deliver, and its clever engineering and staggering efficiency (not to mention its packaging, looks, and tech) won over our Car of the Year judges two years ago. Yet for as praiseworthy as the Air is, it remains a four-door sedan — and if Lucid has any shot of a big break into the American car industry, it's with a more sales-friendly SUV. Enter the Gravity, a taller, more marketable Lucid blending tech from the Air with more utility. Lucid promises more than 440 miles of range, quick charge times, and more — and you can read all about how it'll take on Tesla's Model X and Rivian's R1S here.

2025 Subaru Forester

Subaru Foresters might fade into the background of America's automotive landscape, but this right-size two-row SUV has plenty of ardent fans. All-new for 2025, the Forester keeps those features its followers love — namely its control-tower visibility and generous glass area, tall seating height, and usefully boxy shape — and lathers on more style than any Forester's worn, ever. Whether that style is attractive is debatable, though like other Subarus, it's intentionally... odd, but this marks a careful, successful step forward for the Forester. Read more on the updated Subaru Forester here.

2025 Toyota Crown Signia

Toyota's oddball Crown sedan — a sort of lifted, four-door, three-box crossover — is joined by an actual, conventionally styled Crown SUV: The Crown Signia. This upscale two-row crossover is, like the Crown sedan, a hybrid-only affair. It's sized somewhat close to Lexus's RX, like a RAV4-plus, and will replace the recently resurrected, hybrid-only, but smaller Venza in Toyota's lineup. Read more on the second member of the Crown family here.

2024 MotorTrend Car of the Year:The Toyota Prius takes top honors

2025 Toyota Camry

If the L.A. show had a headliner this year, the newest Toyota Camry was it. Cars may be on the decline, but midsize sedans continue to reap plenty of rewards for Toyota and Honda, not to mention Nissan, Hyundai, and Kia, the only other makers still playing in that segment. That makes the redesigned Camry a very big deal, and even though it technically broke cover at an offsite event just before the actual auto show, the show floor is where the new four-door made its first public appearance. The new Camry goes to an all-hybrid lineup, and you can read all about its myriad upgrades inside and out here.

MotorTrend's 2024 Car of the Year

Not to toot our own horns, but we also had a debut at the L.A. show: Our 2024 Car of the Year, which we awarded to the new Toyota Prius hybrid and Prius Prime plug-in hybrid. We typically unveil our choice for Car of the Year at or around the L.A. show every year, and we were excited to announce the radically redesigned Prius as our pick. This is unlike any Prius that's come before, with genuinely desire-stirring looks, athletic handling, and — get this — satisfying power. Oh, despite being quicker than ever, it also is the most efficient Prius yet. Read more about this year's Car of the Year process, including our contenders, finalists, and finally, our winner here.